I was briefed by BIG Partnership to create a brand identity for their property client Dandara Living. The identity needed to represent Dandara Living’s brand values and be executed across all digital and print marketing channels.
I a clean, distinctive logo that works across web, social and print. The single continuous line creates layers or walls representing a safe home and also referencing the brand value of ‘finish was we start’. The D is left open, referencing brand values of ‘transparency’ and being ‘open and honest’.
The line is strong representing the brand value ‘bold’ and the letter L is also visible within the shape of the D.